Tag Archives: online safety

SAFETY FACTORS OF MARKETING FOR NEW BUSINESS (GUEST POST)

Safety factors of marketing for new business

Safety factors play an important role especially when you are planning to head for a new business marketing plan. Approaching new customers by still being a novice or even a seasoned entrepreneur could be challenging. Consumers often rely over online stores (even the brick and mortar stores), which are well established in the market and they love to buy brands that are well known to them. This is because they simply do not want to put them into any kind of risk of getting a wrong product. Also, while doing a new business online, the consumers are justified to get deflected owing to several safety and security reasons. Hence it is very much important to know and understand these factors before heading to marketing for your new business. Let’s check these safety factors, which you need to take care while going for a new business venture.


Consider key safety measures over your business portal

If you look at the consumers of this modern age, you will find them with good amount of awareness. They are now becoming more and more aware especially when it comes to online shopping. They understand the online security issues better than before thanks to the huge information available over the web. The consistent barrage of scams and spam have made the modern day consumers have made them more secured about their information. This simply means that while heading for your new business, you are supposed to set up a clear cut internet security policy, which should be vividly reflected in any of your online marketing drives.

Any online business portal (e-commerce, loan and application websites) which obtains several indentifying details or bank/financial information of the consumers should be secured. You are supposed to carry the SSL certificate backed by the latest technology. The consumers are well aware of this factor and hence often look out any e-commerce site before shopping. So your marketing efforts would be a big waste if you are selling out products online without SSL certificate. Also, make sure you rely over the latest encryption technology for your website and allow your consumers to know this. It will boost confidence in your consumers and they will come with this security factor that they find over your business portal.

Lastly, you also should ensure a fact that you would protect all their contact details along with other sensitive data of your consumers. These details for any online business website is a very vital thing both for the new and old business owners, which has to be kept intact and avoided sharing or selling with other people. All these details, you need to put over your site for your consumers.

Setting up your publishing policies

Another important safety factor, which you need to consider in your new business online marketing, is setting up your publishing policies. It is always recommended to have clear cut safety and security policies for your online business website. You could easily find template for such policies over the web, which could help you in modifying the changes you find as per your requirements. As you build up your own policies, you are supposed to consider elements, which are vital to the sites users or consumers that has to be highlighted before them as your key policies.

Once you do this, make sure your marketing team sit together and review all your policies and identify the number of important policies, which are supposed to be highlighted before your consumers. This will certainly impact the way the policies are posted over your business portal or ecommerce site. And the most important policies could be made in bold letters over your website to get an instant notice by the website visitors. You could even think of pointing out your safety and security polices over other areas of your site. One of the important goals of your online marketing efforts is to establish the element of trust over your site. If your marketing efforts are able to give your consumers a good amount of comfort regarding their safety and security, you end up establishing the trust and they would become more comfortable while using your website.

Full fill your promises

The other important safety factor is to full fill all your promises you made for the safety and security. You should make sure that your business site is full proof and abreast with the latest security systems to carry out the business transactions from confirming things from website hosting company and your developer. You should avoid selling, leasing or lending your email marketing data with anyone if you have promised your consumers for not doing the same. If you fail to fulfill your promises you end up ruining the trust and confidence of your customers on your brand, which take long to build up. Customers consider the security issue very seriously, hence it’s imperative for you as well to pursue in the similar fashion.

Final word

As you put all your efforts in your online marketing for your new business, make sure you follow these safety factors without any hitch. These three things would help you in establishing your loyalty and trust in the market and thus making your marketing efforts more effective.

About The Author: Margaret is a writer/blogger. She loves writing travelling and reading books. She contributes to Carribean Cruise Line Scam

TOP TWENTY-FIVE SAFETY ARTICLES OF THE WEEK: FEB. 22, 2013 (GUEST POST)

Posted by Erin Raub in Weekly Roundups

increasing online security with biometricsAre fingerprints and heartbeat scanners the cybersecurity of the future?

This week, I’m eager to share with you some great blogging on cyberbullying, online account hacking, and the dangers of BYOD – and essential tips to prevent these problems. I’m also excited to share some really cool articles about the future of online security: biometrics! Real life just got a little bit closer to science fiction.

I’m still waiting on those flying cars, though.

Home Safety

  1. Score one for the good guys: Nick Smith from a San Francisco ABC affiliate has the recent story of a how a local homeowner (and the police) used his home security cameras to catch a thief.
  2. The U.S. government’s Food Safety blog wants you to know that the nutrition label is growing up: it just turned 20! The FDA also notes that nutrition label changes/updates are on the horizon.

Family & Child Safety

  1. We talk a lot about cyberbullying here at Safe Sound Family, but here’s some great information we’ve never talked about: Tim of uKnowKids gives us an overview of the laws that govern online bullying.
  2. While he’s on the subject, Tim also talks about the short- and long-term repercussions of cyberbulling – both for the victim and the aggressor. If your kids have been involved in online bullying, get them the help they need!
  3. Finally, Tim winds down with some great info and suggestions on how teachers can help address and prevent cyberbullying.
  4. Free Range mom Lenore Skenazy is one of my perennial favorite bloggers for level-headed parenting. This week, she talked about a study – yes, another study – that shows helicopter parenting might cause depression when kids reach adulthood. Something to chew on.
  5. Does the cold of winter make you want to bake? (Or, at least, spend time snuggled in front of a warm stove?) Bryan of the Child Safety Blog gives us eight good tips on teaching your older kids to use knives safely.
  6. It’s a difficult topic to discuss – or even to think about – but Blog4Safety brings us essential tips on how to protect yourself against predators in your home, on the street, and in your car.
  7. KidSafe reminds us that social media use is on the rise, even for our very youngest population: most kids under 2 (!) have a social footprint.
  8. If you spend any time traveling with elderly friends or family, you’ll be thankful for Blog4Safety’s review of the 7 most essential travel safety tips for seniors.
  9. Heads up: new federal regulations are going into place for play yards (playpens).

Online Safety

  1. If you have a Mac – and especially if you bought one so you’d be “invulnerable” to cybercrime – Gary from McAffee has news for you: Apple devices can be hacked
  2. … And they were, this week. Agam Shah from CSO News has the skinny on Apple’s malware attack.
  3. uKnowKids hops into the mix again with a great post on how to keep digital parenting fun with five kid-friendly websites that teach online safety.
  4. Taylor Armerding from the CSO blog  has a very interesting article on Google Play and one app developer who says Google shares too much of its customers’ personal information.
  5. If you’re interested in President Obama’s new cyber security initiatives, you can’t miss this PBS interview with Homeland Security Secretary Janet Napolitano.
  6. Hemanshu Nigam of the Huffington Post has a suggestion for Sesame Street that will grab the attention of any parent with young children: Elmo should teach online safety for kids.
  7. We’re way past Halloween and the closest holiday is St. Patty’s Day (right?), but if you’re hankering for some real-life horror, check out Lianne Caetano’s insight into how cybercriminals can access your texting history, rob your bank account, and steal your identity.
  8. Call me a geek, but this is cool: The Toronto Star reports that the next frontier in online security is our bodies. That’s right, we’re talking about using biometrics, like your unique heartbeat, as a sort of human barcode.
  9. And speaking of, GMA News says that Google is looking into password-less online security. Still on the topic of biometrics, Google might consider using fingerprints or iris (eye) scans to log you on.
  10. Did you read about the epic Twitter hack that went down this week? Funny – unless it’s you or your brand getting hacked. The Cyber Safety Lady has everything you need to know about stopping your Twitter account from being hacked.
  11. Brian Krebs, of KrebsonSecurity, brings to light a Christmas Eve 2012 cyberattack on a California financial institution that netted $900,000 in stolen funds.

Work Safety

  1. This week, the Work Safety Blog4Safety had two great posts: five rights you have (but may not know) when working near the water, and all about asbestos awareness training.
  2. Yikes. Numaan Huq and Richard Wang of SophosLabs bring us the latest and sneakiest point-of-sale malware designed to steal your customers’ money. Don’t ever trust that your business is too small to be targeted.
  3. I mentioned BYOD (Bring Your Own Device) and work safety last week, but here we go again. We Live Security has some pros and cons of BYOD, and how to keep your workplace safe(r).
Our thanks to Erin Raub, Senior Editor of SafeSoundFamily, for including some of our posts in their list for outstanding blogs of the week!